Hidden Heroes. Emerging retail markets beyond China
This Deloitte report will be of interest to all executives either thinking of entering the Chinese marketplace. A lot of the information contacins compliments Boyden's own original research.
When it comes to the promise of a rising middle class in emerging markets, the lion’s share of attention has been visited upon China – and not without reason. When measured on the basis of purchasing power, China is now the world’s second largest economy.